What content should you prep for your new website?
First, you need to identify what your audience needs to see on your site.
Your website is more than just a place to tell the world who you are. Your website exists primarily to solve problems for your audience.
Everyone is looking for something and you’re here to solve their problems. No matter if your audience is looking for a life coach, a new fanny pack, or a copywriter to help with their next big project… your website exists to solve your audience’s specific set of problems.
This is why my web design process always starts with a User Chart Session. For my 2-week web design clients, the User Chart Session helps us get crystal clear on who your audience is and what problems they’re having. From there, it’s easy to build your website structure and create website content that speaks directly to your target audience.
I love going deep with my clients in a User Chart Session because it helps me better understand the details of their work and get to know them personally. But anyone can do this exercise and use it as a guide for getting started on website content. All you need to do is draw 3 columns on a piece of paper!
Label your 3 columns like this:
Column A: Potential Website Users
Column B: Information They're Searching For
Column C: Specific Information They Need To See On The Site
Start with Column A, Potential Website Users.
AKA your audience. Think of all the different groups of people who might visit your website and list them out, one per row in this column. It’s important to split your audience based on their specific needs, though it’s ok if you only have 1 or 2 audience groups for your website.
Now move to Column B, Information They’re Searching For.
Starting with the first row, consider each separate audience you listed in Column A.
Ask yourself:
What are these people looking for?
Why have they come to my website?
What has led them here?
How can I help them?
Ask yourself these questions for each separate audience you listed in Column A. Include at least one bullet point for each piece of information that person is searching for.
And now Column C, Specific Information They Need To See On The Site.
Here's the fun part... now that you’ve figured out what information your audience needs to see on your website, you can figure out how to present that piece of information online. Go through each bullet point in Column B, consider how that piece of information can be included on your site, and jot it down in the correlating row in Column C.
Looking at your website content from this perspective will help you see exactly what you need to say on each page of your website. No more procrastinating, no more overwhelm, no more throwing together random content for your About page. Get clear on who your audience is and what they need, then use that information to guide you as you create your website content.
And if all of that sounds exhausting, confusing, or terrifying - have no fear! I made a User Chart Worksheet to guide you. Sign up with your email below and I’ll send you the worksheet!
Stop putting random content on your About page!
Instead, write website content that fits the needs of your specific target audience. Sign up with your email and I’ll send over my User Chart Worksheet to guide your website content creation.
