Tips For Organizing Your Website Content
Wouldn’t it be amazing if you didn’t have to read through fine print website copy to find what you’re looking for? What if everything were clear and organized so you could just hop in, get what you need, and get on with your day?
Well if you’re the web designer, you can give the gift of clarity to your website users!
Here are some of my go-to tips for organizing web content so it’s super duper easy for your users to understand.
Consider your audience.
You want to make things as easy as possible for them to understand. On a website, that translates to breaking apart paragraph text with clear headlines and obvious calls-to-action. The top section (“above the fold”) of your website homepage needs to do 2 things:
Explain what you do in less than 6 words
Show your audience what to do now with one clear call-to-action (your’s might be donate, shop, sign-up, etc)
Provide context for who you are and why you do what you do.
Including an “About” section is standard procedure, and necessary for humanizing you and your brand for new users who stumble upon your site. Like with your top section of your homepage, your About content needs to clearly and directly explain these 3 things:
Who you are
Why you do what you do
Relevant credentials or experience that make you an authority in this space
Whether it’s a separate About page or an About section on your homepage, it’s crucial that you directly connect the dots for your audience. Most of us are too tired/busy/overwhelmed to pay close attention to detailed website copy - make it overtly obvious why you are the perfect person for this job. Speaking of obvious….
Make sure it’s very easy and very obvious for a website user to pay/contact you.
Regardless of why you’re building your site, you need a clear call-to-action that you’d like your user to take. You might want them to donate, to contact you, or to buy a product from your online shop. Whatever your call-to-action, make sure it is obvious.
Like with most digital marketing, you need to be repetitive to be seen. Make things as clear and obvious as possible, and repeat your call to action at least twice per page. Give people the info they need right now, so they give you money later!
Keep an eye on your analytics.
Google Analytics are incredibly robust, and Squarespace Analytics boils them down so they are much easier to understand. How many people are coming to your site? How many of them have made a purchase or clicked to contact you? Which of your pages are getting the highest traffic, and do those pages have clear calls-to-action? Are your users coming in from Instagram, and if so - how does your site look on a phone screen? Poke around on your site’s Analytics section to see if you can find any clues about which pages on your website are working well and which pages might need a little update.
Your website is always going to be changing, and these are just a few things to consider when optimizing your website. With a little work on finessing your website content, you’ll be converting website users to paying customers in no time! If you’re interested in learning more about how you can build or improve your own website, sign up below for free access to my Website In A Weekend PDF guide.
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